25 Apr Tomexpo / Viivi Altonen
:: Tomexpo X Viivi Altonen
In the past decades, the ‘latest’ fashion trends were compiled by catwalks and fashion magazines. Nowadays, it is more and more the influencers on social media and the streetwear culture that show and dictate what’s cool and fresh in fashion. For this reason, we set up a project to showcase Tomexpo’s scene and runway skills in conjunction with influencer marketing. Together with the fabulous Miss Finland Viivi Altonen we lit up the sky in the frozen forest of Finland for one night.
Viivi entered the winter stage designed by Tomexpo in the dress designed for the Miss Universe 2020 competition. The setting is in line with the ideology behind this unique design costume. The national costume represents the phenomenal development Finland has undergone in the last century. From a rural society to a global leader in many fields.
The preparations of this dress took about 8 months and the presentation contained 3 layers. The parametric code for the animated LED was written from scratch and the components were assembled and tailored specifically for this project, inspired by the Northern Lights.
Creative direction & Production: Tomexpo