Metsä Fibre hosted its annual cocktail event for key clients during London Pulp Week — a highly anticipated after-work gathering set in the iconic Somerset House, a venue rich in culture and heritage.

This year’s event served as a platform to promote the upcoming launch of Metsä Fibre’s new bioproduct mill in northern Finland. Under the concept “Traces of the North,” the space was transformed into a visual and atmospheric journey to Kemi — complete with immersive video mapping on the venue’s historic walls and snow-inspired details throughout the décor and experience.

The event blended Nordic storytelling with a modern twist, celebrating Metsä’s forward-looking innovation and deep-rooted connection to nature.

DESIGN & PRODUCTION: Palmulandia