Metsä Board is a leading producer of premium fresh fibre paperboards in Europe and a forerunner in sustainability. PackageLab is a concept created to display the innovative, light weight packaging solutions of the company while celebrating the Nordic origin. The concept aims to communicate the creative, high quality packaging design knowhow together with self-contained raw materials and technical excellence of the company.

The stand in Luxepack Monaco is to promote the luxury cosmetic packaging excellence of Metsä. Considering the nature of the exhibition, some golden linings were added on the walls to give some extra spark to the booth. The design follows not only the diamond patterns of the brand but imitates the actual cosmetic packaging design of Metsä. Refreshing, healthy smoothies were served on each morning.

Creative direction: Jonna Palmu
3D design: Petri Rantonen & Mika Kaskinen
Agency & production: TAPAUS