At Interpack — the world’s largest trade fair for packaging and processing — Metsä made a bold statement with a 150 sqm custom-built stand that showcased the brand’s Nordic identity.

The stand featured two inviting lounge areas, a private meeting room, a multi-layered illuminated product display with interactive touch screens, and a striking bird installation crafted entirely from Metsä’s own materials. A dedicated design lab corner added an innovative, hands-on dimension to the experience.

To further engage visitors, Metsä hosted daily live design workshops, broadcast in real time to an impressive 8-meter-high LED screen at the back of the stand. One evening, the stand transformed into a vibrant cocktail venue, where a sauna lounge — complete with a genuine Finnish stove and a panoramic lakeside backdrop — served as the central gathering point.

The stand’s distinctive design language and atmosphere proved so effective that it was replicated at subsequent Metsä exhibitions in Las Vegas and Monaco later that year.

DESIGN: Palmulandia & Tomexpo

PRODUCTION: Tomexpo