Metsä Board is a leading producer of premium fresh fibre paperboards in Europe and a forerunner in sustainability. The Global Client event welcomed guests from all around the world to hear and discuss about the latest innovations in modern packaging design and sustainable bioeconomy.

The event consisted of PackageLab showroom in which the clients could discover, touch and feel the newest light weight, premium packaging solutions of Metsä Board and an exclusive “Future Starts Now” themed seminar that gathered on stage inspiring speeches from various client industries.

The event design aligns with the company’s thinking of “better with less” and is inspired by the Nordic simplicity and elegance – respecting nature. The clouds in the event sky were handcrafted of Metsä Board’s paperboard that root from the sustainably managed Nordic forests and showcase the raw materials.

Creative direction: Jonna Palmu
3D design: Petri Rantonen & Mika Kaskinen
Agency & production: TAPAUS