Mission & Purpose
International Experience
Focus on Sustainability
15+ years of experience
From Lapland to Las Vegas!
"I believe corporate can be personal!"
From Finland to the US, I’ve helped brands grow across 18 countries. Living and working abroad sharpened my perspective, while sustainability shaped my purpose. Today, I design brand experiences as more than moments — they’re bridges between inspirational ideas, better choices, and lasting human connection.
2010–2015
Corporate Event
Marketing & Sales
Global Event & Exhibition Projects | Commercial Head, Switzerland
Designed and led cross-border event and exhibition projects across 18 countries. During this time, I also developed and implemented a business and sustainability strategy for a Swiss-based exhibition firm — gaining hands-on expertise in sustainable practices in the live marketing industry and deep experience working within international markets.
2021–Present
Founder, Premium
Boutique Events Agency
Founder, Premium Boutique Events Agency
I lead a curated portfolio of strategic brand experience projects for both local and global clients — from exhibitions to immersive events — across Europe and USA. My focus is on delivering high-impact, creative, and sustainable experiences with precision and heart.
2022–2023
Nordic Commercial Director
Nordic Commercial Director
Consulted for Northern Europe’s largest event company in the area of exhibitions and brand environments. In this interim leadership role, I led Nordic sales operations and supported business development with new and key clients, contributing to both growth strategy and regional market insights
What I Do Today:
Authenticity
Sustainability
Creativity
How I Help Brands
Today, I collaborate with companies, non-profits, and various institutions to design event concepts and brand experiences that connect creativity with purpose. My work focuses on strategic planning, experiential tactics, and brand narratives that create long-term impact.